The R$50 Million Jump: What's going on?

1. Digitalization Became the "Gold Standard"

Forget the idea of ​​bureaucratic in-person auctions. The digital environment has brought a transparency and reach that were previously impossible. Today, the competition is greater, but the ease of access has democratized opportunities.

2. More Security and Agility

This 40% increase reflects the market's confidence in online platforms. For those seeking real estate acquisitions, this means faster processes, clearer notices, and much more robust legal security.

3. Opportunity for the Strategic Investor

With R$ 50 million circulating, the range of available properties (whether judicial or extrajudicial) has increased dramatically. It's not just about "buying cheap," but about finding liquidity in an extremely heated market.

Analysis from the Advisory Firm: > "Numbers like these show that auctions have ceased to be a 'niche for specialists' and have become a main pillar of real estate investment in 2025. The secret now is not just to participate, but to have the correct technical analysis so as not to get lost amidst so much supply."

Why follow this movement now?

If the market grew 40% in one year, the trend is for competition to become even more professional. Those with technical advice have an advantage because they can filter out real opportunities from mere "emotional bids" on a competitive platform.

------| The market is mature and capital is circulating |---------

The question is: is your bidding strategy ready for this volume?

Want to understand how these R$ 50 million can contribute to your next profitable auction?

US - Real Estate Auctions

While Brazil is experiencing its own digital revolution in auctions, the United States has just consolidated a trend that serves as a mirror for what we can expect here. The 2025 Buyer Insights report from the giant Auction.com reveals that the optimism of real estate buyers at auction has reached its highest level in the last three years.

As an analyst and advisor, I prepared this summary so you can understand how the North American market is changing the "face" of those who bid and what that means for our strategy.

The New Profile of the Auction Buyer: The "Owner-Occupant" Phenomenon

The most surprising statistic for 2025 in the US is the change in the profile of those participating. The number of people buying at auction to live in the property (and not just to resell) has doubled, jumping from 13% to 26%.

This shows that auctions have ceased to be a "black box" for professional investors and have become a real alternative for families seeking to escape the high prices of the traditional market.


Key Market Points in 2025:

1. High Confidence: Approximately 64% of active buyers plan to increase their acquisitions this year. This is not just a matter of a one-off opportunity, but a consolidated growth strategy.

2. The End of Fear of Devaluation: Only 33% of buyers believe that prices will fall. Most have already realized that the market has stabilized and that waiting for a "miraculous drop" could mean missing good windows of opportunity.

3. Accelerated Institutional Investment: Among large funds and institutional investors, optimism is even greater: 85% of them intend to buy more properties at auction in 2025.

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My technical view: "What we see in the US is the 'technical democratization' of the auction. When the final occupants (families) enter the game, the competition changes. They have a different emotional and financial motivation than the quick-turnover investor. For us, this is a clear sign: those who have specialized advice to filter the best assets before this 'mass' arrives, guarantee the best margins."
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What does this teach us?

If the North American market—the precursor of these technologies—is seeing a 21% increase in direct transactions in the last quarter, the global reflection is one of liquidity.

Auctions are no longer a "plan B" for when the market is bad; they are now the first option for those who want to buy intelligently, whether to invest or to build their own wealth.

The question for you, investor, is: Are you following this movement or will you wait for competition (and prices) to increase even more?

-----------------| Want to know how to apply these global trends to your next auctions? [Link to contact/consulting]